In which I unwittingly befoul an otherwise fitting tribute to the late, great Mr Jobs

“SHARE YOUR MEMORIES of Steve Jobs” read the email from Faith Korpi, producer of the 5by5 network to which I contribute a podcast. I thought she meant memories of actually interacting with the guy. I had one such experience: Steve fired me from a freelance project. That being my only “memory” of Steve Jobs, I responded to the assignment by telling that story.

5by5 created a beautiful audio tribute to Steve Jobs. The other contributors, who understood the assignment correctly, carefully crafted personal tributes to Steve Jobs and his legacy. Listening to this series of heartfelt recollections, you get a sense of the contribution Steve Jobs made to all our lives. The testimonials of my colleagues make me feel awe, wonder, hope, and terrible sadness.

A little over twenty minutes into this love fest for a giant of our time, my little story comes along and quickly sinks like a stone. I didn’t write it out in advance (no time, I was chaperoning my daughter’s second grade field trip) and I didn’t record it in my pristine podcasting studio (same excuse). The gist of it is, Steve Jobs fired me and another guy from a project before we did a lick of work, paid us anyway, and afterwards, for nearly ten years, Apple hardware and software that worked perfectly well for everyone in the world misbehaved for me — as if the aborted project had left me cursed.


I admire and marvel at Steve Jobs every bit as much as my better spoken, better prepared colleagues. Not only did he understand that computing is about people, not technology; he also had the will to unapologetically demand perfection from the human beings who worked for him. If I live to be one thousandth the creative director he was, I will tell myself, “Well done.”