WE LEARN AND RETAIN information through stories because they turn information into more than the sum of its parts. But what makes a story a story, and what does it mean for the digital world we’ve built? Elizabeth McGuane and Randall Snare weave an enchanting tale of attention, comprehension, inference, coherence, and shopping in Issue No. 333 of A List Apart for people who make websites.
Illustration by Kevin Cornell for A List Apart