A Design Apart: Q&A with Jeffrey Zeldman | On Redesigns and the Inseparable Link Between Design and Content

REDESIGNS REQUIRE STRATEGY, otherwise they are merely reskinning. We don’t do reskinning. We do strategic redesigns that help the people who use your website achieve their goals. Strategic redesign starts with research. The notion that a design is ‘dull’ and needs to be ‘freshened up’ by a ‘burst of creative inspiration’ reveals a lack of understanding of, and disrespect for, design.

via A Design Apart: Q&A with Jeffrey Zeldman | Sparksheet.

2 thoughts on “A Design Apart: Q&A with Jeffrey Zeldman | On Redesigns and the Inseparable Link Between Design and Content”

  1. Gosh what has Jeffrey Zeldman really got to teach about redesigns, he had a sweet little site and then gave it a horrid orange background that hurts your eyes if you stay on the page too long… :-)

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