“REDESIGNS REQUIRE STRATEGY, otherwise they are merely reskinning. We don’t do reskinning. We do strategic redesigns that help the people who use your website achieve their goals. Strategic redesign starts with research. The notion that a design is ‘dull’ and needs to be ‘freshened up’ by a ‘burst of creative inspiration’ reveals a lack of understanding of, and disrespect for, design.

via A Design Apart: Q&A with Jeffrey Zeldman | Sparksheet.

Filed under: Acclaim, content, content strategy, Design, Interviews

2 Responses to “A Design Apart: Q&A with Jeffrey Zeldman | On Redesigns and the Inseparable Link Between Design and Content”

1. 
   fritz said on 18 July 2011 at 6:26 pm:

   Gosh what has Jeffrey Zeldman really got to teach about redesigns, he had a sweet little site and then gave it a horrid orange background that hurts your eyes if you stay on the page too long… :-)

2. 
   fritz said on 18 July 2011 at 6:27 pm:

   (only joking, ALA is lovely)

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