A few years ago, Morgan Stanley published a report in which they predicted that somewhere in 2012 more mobile devices would be shipped than PCs. Well, it happened two years earlier than predicted. As Eric Schmitt has said, everything to do with mobile happens faster. There’s been a 20% drop in PC usage, with the slack taken up by tablets and smartphones. But as Luke points out, the term PC—Personal Computer—is actually better suited to a mobile device; the device you have with you on your person. The way we interact online, email, etc., is shifting to mobile devices.
But is all this usage happening in native apps? No, as it turns out. 40% of Twitter’s traffic comes from mobile, of which 78% is from the mobile website. Mobile browser users increased over 300%. What people forget is that growth of native apps also drives growth of mobile web use.
In a nutshell, more people are going to be accessing your websites with a mobile device than with a desktop device. Find one study of mobile usage that doesn’t show exponential growth.
Even if you have native apps, like Gowalla with a client for iOS, Android, Blackbery, etc., people will still post links in your native app and where does that take you? To a browser.
Anyway, it doesn’t have to be either a native app or a mobile web site. You can hedge your bets and do both …so you’re protected if Steve Jobs pulls the rug out from under you.