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Adactio: Journal—Content First

There’s a general agreement that the “mobile” user is not to be trifled with; give them the content they want as quickly as possible ‘cause they’re in a hurry. But the corollary does not hold true. Why do we think that the “desktop” user is more willing to put up with having unnecessary crap thrown at them?

Unnecessary page cruft is being interpreted as damage and routed around with tools like the Readability bookmarklet, Safari’s Reader functionality, and Instapaper. These services exist partly to free up content from having a single endpoint but they also serve to break content free from the shackles of stifling overwrought containers. This isn’t anything new, of course; we’ve been here before with RSS. But the existence of these new reader-empowering tools should be taken as a warning …and a challenge—how can we design for our content in such a way that the reader won’t need or want to reach for Readability or Instapaper?

via Adactio: Journal—Content First.

By Jeffrey Zeldman

“King of Web Standards”—Bloomberg Businessweek.

Hi! I’m a principal designer at Automattic, Inc. Also: Publisher and founder, A List Apart “for people who make websites.” Publisher and co-founder, A Book Apart—brief books for people who design, write, and code. Co-founder and co-host, An Event Apart UX & front-end conference. Faculty, MFA Interaction Design, School of Visual Arts, NYC. Host, The Big Web Show. Have written two books, notably ”Designing With Web Standards,“ currently in its 3rd Edition, and, on last count, translated into 15 languages and used as a text in 85 universities.