21 Mar 2011 7 am eastern

Adactio on Responsive Design as a “Sea Change”

I WISH I had written Adactio: Journal—Sea change. I advise every web designer who hasn’t yet done so to read it.

Filed under: Design, links, State of the Web, Themes and Templates, Web Design, Web Design History, Web Standards, Websites

8 Responses to “Adactio on Responsive Design as a “Sea Change””

  1. Jeremy Keith said on

    Thank you, Jeffrey. You are very kind.

    I am but the John The Baptist to Ethan’s Jesus Christ, preparing for the time when his Book Apart shall be released unto the multitudes.

  2. Don Ulrich said on

    Good article. One step further to this idea is how you respond to a request from within local navigation as opposed to a request from a search provider.

  3. Kurt Cruse said on

    Jeffrey and Jeremy, I’d love to hear your take on the argument that this technique doesn’t serve out the best possible content for mobile, but instead reconfigures the desktop content to looks nice in mobile. For instance a restaurant mobile site should be optimized for calling, locations, and menus on the fly. We just had a round table over the subject and our usability expert was most oppose because for said reason, and of course for the popular image/site weight issue.

  4. Foltzwerk said on

    Kurt, you could flip the problem on its head and design for the mobile experience, serving up the best possible content for the burgeoning mobile masses. Then reconfigure the content to look nice on the desktop.

  5. Jeremy Keith said on

    Kurt, you say “For instance a restaurant mobile site should be optimized for calling, locations, and menus on the fly.”

    That’s true, but I would remove the word “mobile” from the sentence. Regardless of what device I am using, I want a restaurant site to give me the most valuable information straight up without any additional guff.

    Why favour “mobile” users with the good experience? Why leave other users out in the cold?

  6. Ryan Munger said on

    I think it is important to understand that “responsive design” will not save the web.

    Going back to Jeremy’s point, you need a solid strategy for your website before you start getting into the fun stuff (like media queries, which CMS to use, etc…).

    Mobile layouts should always be considered, but a poorly planned site without any goals or structure will never work right, be it on and HDTV or an iPhone.

    Not saying your restaurant site isn’t well planned :). Just throwing my 2 cents into the conversation.

  7. Michel said on

    “Sea Change” — a great article, indeed! :)

  8. Ron Cooper said on

    Me: visual artist/graphic designer/stonemason. i make a lot of things, there are so many ways to do it all! As far as webs, flexible and scalable, or “responsive” seems to make a lot of cents, we can do it and it works. but don’t hate me cause I like a nice fixed page too… cheers : )

    what about this: http://cssgrid.net/

    FYI: I don’t have an iphone or a mobile because i had to fight att from putting a tower right in the middle of my 3yr olds city park playground. jeez. so i thought I’d walk my talk and save some dough! do we know how an egg fries next to a mobile device? probably pretty slowly, how about a 30 year study…

    love you guys!

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