BACK IN THE WEB’S Pleistocene period, I received an e-mail from a young content strategist. “Excuse me,” she wrote, “but there is a grammatical error in the current issue of A List Apart.” While I was used to reader mail challenging the ideas in our articles, it was the first time anybody had bothered themselves about the writing. “Would you like to be my copy-editor?” I shot back. “I can’t pay you.”
Within months, Erin Kissane had worked her way up to editor-in-chief. For ten years, she supervised the magazine’s strategic growth, fostered its embrace of multiple disciplines, and interacted skillfully and graciously with the leading minds in web design—our writers. Simultaneously with her editorial work, Erin helped pioneer content strategy for clients large and small, working closely with editors, curators, designers, developers, marketers, you name it. She learned enough about everyone’s jobs to value what they do, get the information great content strategy requires, and sell great content strategy to them—for, like everything else in this business, persuasion is at least half the job.
At last she shares all she has learned. In the past, only her friends, clients, and lucky writers got to know the magic that is Erin Kissane. Now she belongs to the world. We are delighted to present the third volume in the A Book Apart series. Read The Elements of Content Strategy, enjoy it (Erin is a hell of a writer), and go make the web better.
A Book Apart