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From Those Wonderful Folks Who Gave You Meow Mix

I’VE TRAINED my cats to think they’re in charge, and to think they exact a tribute of two breakfasts from me each morning.

Initially I feed them each half a small can of salmon. The white cat finishes first, and scratches at the cabinets for more. As if in response, I feed them each a half can of whitefish, exactly as I always intended to. They finish with gusto, convinced that they’ve won.

I am so in client services.

And if you want to know how to succeed in client services, I’ve just told you.

By Jeffrey Zeldman

“King of Web Standards”—Bloomberg Businessweek.

Principal & Creative Director, Automattic, Inc. Founder & Publisher, A List Apart. Co-founder, An Event Apart design conference. Publisher & co-founder, A Book Apart—brief books for people who design, write, and code. Have written two books, notably Designing With Web Standards, 3rd Edition. Faculty, MFA, Interaction Design program, School of Visual Arts, NY. Host, The Big Web Show. But what I really want to do is direct.