Teaching at School of Visual Arts

Mike Essl at School of Visual Arts

I teach a class called “Selling Design” in the MFA Interaction Design program at School of Visual Arts in New York.

Although the class’s name focuses on persuasion, it’s really about learning where great ideas come from, recognizing and fostering our best ideas, choosing the right partners to collaborate on those ideas, and finding and growing an audience/market. Persuasion is a key part of all those phases, but we focus on the entire process.

Guest lecturers from various backgrounds contribute their experiences and insights each week.

My students are amazing. They’re about to become the first group to graduate (is that the word for it?) from SVA’s fledgling program created by Liz Danzico and Steve Heller. Hire them if you can. Watch them make their mark.

Teaching at School of Visual Arts is a small but growing set on Flickr documenting our class—and the nearly two years I spent waiting to teach it. (I’m the last faculty member in the two-year program to actually teach a class, as my class is the last in the sequence.)

9 thoughts on “Teaching at School of Visual Arts”

  1. I’m finishing up a master’s program in Emerging Media at Univ of Texas at Dallas. I wish I had spent more time studying design. However, I’ll have lots of free learning time once May (graduation) roles around!

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