10 Dec 2010 8 am eastern

Anatomy of the Goodreads.com Friend Spam Dark Pattern

Goodreads.com is social cataloging service for books. In this post you will see how they’ve used the friend spam dark pattern, but how they’ve also failed to make it go viral. This makes it interesting to carry out a post mortem and work out what they should have done.”

Anatomy of the Goodreads.com Friend Spam Dark Pattern

(Hat tip: Andrew Travers.)

Filed under: Community, Design, tweets, twitter, Urbanism, Usability, User Experience, UX

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