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Cognition: Behind the Music

Happy Cog president Greg Storey describes the thinking behind our latest little experiment in online publishing and community:

Last week we launched Cognition, a studio blog, that replaced the traditional open-mic text area commenting system with two options: Either post a response via your own Twitter account or link to a post on your own blog.

As the primary instigator, Mr. Storey explains his and the agency’s rationale for doing away with traditional comments:

The problem with most comment threads is that they can reach that useless tipping point very quickly. Without having an active moderator to keep up with all of the various threads it’s practically impossible to provide any sort of conversational value.

Meanwhile we have also informally noticed a decline in blog usage since the wider adoption of Twitter within our community. … Happy Cog loves blogs. … What if we could help bring some life back into the old network by encouraging people to write blog posts when they have more to say than what can fit into one-hundred-and-forty characters?

Read more and comment if you wish: Airbag: Babylon.

By Jeffrey Zeldman

“King of Web Standards”—Bloomberg Businessweek.

Hi! I’m a principal designer at Automattic, Inc. Also: Publisher and founder, A List Apart “for people who make websites.” Publisher and co-founder, A Book Apart—brief books for people who design, write, and code. Co-founder and co-host, An Event Apart UX & front-end conference. Faculty, MFA Interaction Design, School of Visual Arts, NYC. Host, The Big Web Show. Have written two books, notably ”Designing With Web Standards,“ currently in its 3rd Edition, and, on last count, translated into 15 languages and used as a text in 85 universities.