The new Kindle has a lot going for it. It’s inexpensive compared to a full-featured tablet computer like the iPad; you can slip it in your back pocket, where it’s more comfortable than an old-style paperback; and it includes a Webkit browser. This last point is where folks like us start to give a hoot, whether we’re fans of epub reading or not.

The flavor of Kindle’s browser concerns us because it affords us the ability to optimize the mobile viewing experience with a single line of markup. You can see this in action in the photo at the head of this article (published and discussed on Flickr).

I made no tweaks for Kindle per se; the Kindle is simply responding to a line of markup I’ve been putting into my web pages since 2007—namely, the viewport meta element, which controls the width of the viewport, thus enabling mobile devices with a limited number of pixels to focus all available pixels on your site’s core content (instead of, for instance, wasting part of the small screen on a background color, image, or gradient). The technique is as simple as web design gets:

meta name="viewport" content="width=770"

(Obviously, the value of “width” should be adjusted to match your site’s layout.)

I learned this little trick from Craig Hockenberry’s Put Your Content in My Pocket (A List Apart, August 28, 2007), which I naturally recommend to any designer who hasn’t seen it.

Filed under: A List Apart, Accessibility, Amazon, Apple, art direction, Authoring, Best practices, books, Browsers, Code, Compatibility, Design, E-Books, Formats, HTML, industry, Layout, Site Optimization, The Essentials, Touchscreen, Web Design, Web Design History, Web Standards, webkit, zeldman.com

Comments off.

Legendary art director Roger Black guests on tomorrow’s episode of The Big Web Show, co-hosted by Dan Benjamin and taped in front of a live internet audience.

Roger co-founded the following new companies: Webtype, creators of high-end fonts for online typography; Treesaver, a platform that uses CSS, HTML, JavaScript, and the principles of responsive design to publish beautifully formatted content on any device with a web browser; Ready-Media, which designs templates for newspaper and magazine publishers (and attracts controversy); and Nomad Editions, a series of digital weeklies designed directly for mobile devices.

Roger is also a founding partner in Danilo Black, an international design agency he co-founded with Eduardo Danilo, and The Font Bureau, a leading type foundry he co-founded with David Berlow.

“He pioneered the use of computers in design, cut the best deals, and made himself synonymous with the modern magazine,” wrote Michael Wolff in a New York Magazine profile of Roger back in the 1990s, when Roger was the best-known magazine art director in the world. (Among many others, he designed Rolling Stone, The New York Times Magazine, Newsweek, The New Republic, Fast Company, Advertising Age, and Esquire.)

He also co-founded Interactive Bureau, one of the biggest and most successful web design agencies of the dot-com era.

In his free time, Roger putters around in his award-winning West Texas vacation home made of recycled shipping containers.

Roger Black is an astoundingly prolific creative force; we hope you can join us for this Episode of the show.

The Big Web Show (“Everything Web That Matters”) is taped live in front of an internet audience every Thursday at 1:00 PM ET on live.5by5.tv. Edited episodes can be watched afterwards, often within hours of taping, via iTunes (audio feed | video feed) and the web.

Photo of Roger Black at Happy Cog by Jeffrey Zeldman.

Filed under: art direction, Best practices, Big Web Show, Design, The Big Web Show, The Profession, Web Design, Web Design History, Web Standards, webfonts, Websites, webtype, Working

Comments off.