21 Aug 2010 11 am eastern

A most unfortunate company name

The name of this company is Analify. It appears to be a synthesis of analyze and verify.

Filed under: Brands

28 Responses to “A most unfortunate company name”

  1. Ian P. Hines said on

    Yeah, they really didn’t think that one through.

  2. Justin 'Juarin' King said on

    That’s too funny, haha.

  3. Jeffrey Zeldman said on

    I like the “Richard Analify” business card treatment toward the top right.

  4. Bob Koon said on

    Hmmm…not so much awareness it would seem.

  5. Rich said on

    I’m kind of saddened that your alt attribute is empty on this one. Did you not want to get into the Google SERP for this one?

  6. Jeffrey Zeldman said on

    Good point, Rich. I’ve reconsidered the alt attribute and updated the entry accordingly.

  7. Kreshnik said on

    Their tag line should be: Missing no holes to keep your business safe.

  8. Chris Armstrong said on

    It’s bad, but http://www.ferrethandjobs.com is worse :D

  9. Richard La Bella said on

    Yes, as much as I liked the shortness and sound of the name (when pronounced correctly); I am in the middle of a rebranding campaign – now to be called “La Bella Security Group”. We just launched a month ago and going forward, I have made sure all ideas and concepts are shared with my mastermind group to avoid this kinds of problem. Lessons learned, Thanks for speaking up!
    – Richard La Bella

  10. Art said on

    Shades of Tobias Funke’s Analrapist business cards on Arrested Development.

  11. dusoft said on

    This “connection” comes to mind as well when seeing Google ANALytics.

  12. Yoosuf said on

    LOL, its seems like some position for sex :D

  13. Allan Lund Hansen said on

    Well maybe they did think about it exactly to get free publicity just like this ;)

  14. jeff said on

    Well, when it comes to security you HAVE to be a bit retentify

  15. qbin2001 said on

    LOL. I’m from Poland, and there are at least two world brand names thats are funny for us: “Osram” (lightbulb producer) – it means in polish “I’ll make a s..it on something”, and “SyFy” (Poland is the only country where station name is, and wiil be “Sci-Fi”) – it means “crap”. You don’t wont to watch crappy TV, do you? Brand names can be tricky ;-)

  16. Lauri said on

    Brings me back to the bad name I chose for my web design business years ago, “well-developed design”. Don’t think I didn’t consider the double entendre but, hey, the url was available and I thought the play on the word “develop” was cute, lol. Unfortunately, since my initials are LM, my email address was lm@welldeveloped.com. Damn lowercase “L” looks like an uppercase “I”! When a client said he deleted my email because he thought it was porn spam, I finally decided to change my name.

  17. Josh said on

    Wow, thats funny! Roaring at that company name right now. Somebody didn’t do their market research!

  18. Evan Skuthorpe said on

    too funny. surely someone spotted that somewhere along the line…

  19. Theo said on

    LOL, meanwhile there is an error 404 on the site so i assume they did read your post as well.

  20. Brade said on

    Chris Armstrong, what’s amazing about that one is their slogan:
    Is your business in the right HANDS?

    It’s like a double rainbow of obliviousness.

    But luckily they too are changing their URL, according to an alert on their site…

  21. Vurso said on

    Haha,

    I am pretty sure this name was thought up by a non-US/European person/body (or someone who doesn’t understand innuendos) and was/were paid a lot of money.

    From the people that brought you ‘Updation’ – awesome!

    /Nice logo though/

  22. scott said on

    Ever notice why they added a hyphen to the URL for http://www.experts-exchange.com?

  23. dagobert said on

    @scott> good point! They should change it to anal-ify to avoid confusion ;-)

  24. stinsoninc said on

    I wonder what Accounting (or Back Orifice) package they use?

  25. Derek said on

    Ha good one, my GF got me this book slurls you might like it as well.

  26. scot said on

    maybe they could get the Butthole Surfers to write a song for their next commercial…

  27. Pawel said on

    How about an Assoicated Work agency? http://www.asswork.pl/

  28. Pawel said on

    No, wait, there’s a better one. Go on IT: http://www.goonit.ch/
    Both the companies are contractors for my company. Nice mix, eh?

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