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BWS4: Content Strategy

The final cut of The Big Web Show “Episode 4: Content Strategy,” recorded in front of a live internet audience earlier today, is now online for your viewing pleasure.

Hosted, as always, by Dan Benjamin and me, this episode features Kristina Halvorson, CEO, Brain Traffic and author, Content Strategy for the Web (New Riders, 2010); and Erin Kissane, content strategist, Happy Cog, and author, Incisive.nu. It’s 60 minutes of insights to die for! Brainpower like you’ve never! Don’t miss it.


By Jeffrey Zeldman

“King of Web Standards”—Bloomberg Businessweek.

Designer at Automattic, Inc. Co-Founder, An Event Apart. Publisher, A List Apart & A Book Apart. Author. Father. He/him.