2 Apr 2010 2 pm eastern

Should Publishers Attend SXSW?

In Should Publishers Attend SXSW?, Lorraine Shanley of Publishing Trends answers her own question this way:

Yes, because sxsw offers a chance to see options for the future—amazing gaming, interactive software, inventive marketing, creative content development and deployment. But as Will Schwalbe … said, “If publishers come to sxsw to create their own sessions track, they’ll learn nothing. If they come to attend panels on subjects about which they know nothing, they’ll learn an enormous amount.”

The PDF version of the April issue includes additional SXSW coverage (with nice things said about our panel and A Book Apart), data on how different generations find books, search engine conversion strategies, and more.

Download PDF.

Filed under: Acclaim, Formats, Publications, Publishing, SXSW

2 Responses to “Should Publishers Attend SXSW?”

  1. rock solid said on

    what is sxsw? never heard about that.

  2. Jeffrey Zeldman said on

    SXSW Interactive is a nearly-week-long conference for web and interaction design professionals held annually in Austin, Texas. It is part of SXSW, a music, film, and interactive festival that attracts over 20,000 attendees each year.

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