In Should Publishers Attend SXSW?, Lorraine Shanley of Publishing Trends answers her own question this way:
Yes, because sxsw offers a chance to see options for the future—amazing gaming, interactive software, inventive marketing, creative content development and deployment. But as Will Schwalbe … said, “If publishers come to sxsw to create their own sessions track, they’ll learn nothing. If they come to attend panels on subjects about which they know nothing, they’ll learn an enormous amount.”
The PDF version of the April issue includes additional SXSW coverage (with nice things said about our panel and A Book Apart), data on how different generations find books, search engine conversion strategies, and more.