George Lois Tee

George Lois tee shirt

TypographyShop presents the first design in its new series, the Ten Commandments of George Lois, created with the approval and cooperation of the hall of fame art director himself.

The new shirt reads: “Great ideas can’t be tested. Only mediocre ideas can be tested.” Sport it at your next client meeting. Wear it, live it.

Younger readers may ask, “Who is George Lois?” Typography Shop supplies a mini-bio:

From his groundbreaking work at Doyle Dane Bernbach to his controversial Esquire covers to “I want my MTV,” George Lois has carved a career sans equal in the advertising industry. … George chose this design from among our treatments. Set in Franklin Gothic No. 2, designed by Morris Fuller Benton in 1902 and News Gothic, a related 1908 Benton creation.

Look for more George Lois shirts coming soon from Typography Shop.

Full disclosure: there will be Zeldman shirts coming as well.