17 Mar 2010 8 am eastern

A SXSW Story

One of the things about SXSW Interactive is that you are constantly meeting new people. One day at breakfast, I was introduced to a friend of a friend, who said:

“Your book is dangerous.”

“That’s kind of you to say,” I replied, “but exactly how is Designing With Web Standards dangerous?”

“Oh,” he said. “You didn’t write Rework?”

Filed under: 37signals, Design, SXSW

9 Responses to “A SXSW Story”

  1. Art said on

    FWIW, your book was dangerous to my last employer, since it got me to the job I have now :)

  2. Heath said on

    Lol, I bet your friend is good with all the new ‘Web 2.0′ catch phrases but probably has little understanding of any of them.

  3. Nater Kane said on

    i actually laughed aloud at that.

  4. Rindy said on

    Did he say why Rework is dangerous? Presumably because worker drones will start clamoring to be free of 9-5 drudgery?

  5. Eric Peacock said on


    DWWS is dangerous. It could get me fired. Or hired. Depends on how you look at it.

    Rework probably is as well (I haven’t gotten to my copy yet).

    In the future maybe you’ll make the banned books list.

  6. Georg Portenkirchner said on

    I think this is no problem as long as people read your on CSS book! ;-)

  7. Will said on

    I just looked up Seth Godin’s image, and there would be no mistaken identity. I thought he might have a beard or a beanie or something similar. At least, the very least, the person did acknowledge you as a published author. You can name your next book “Designing With Web Standards: Reworked”.

  8. Jeffrey Zeldman said on


    Rework is by Jason Fried and David Heinemeier Hansson of 37signals.

  9. Jeffrey Zeldman said on


    How kind of you to say. Thank you so much! :)

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