26 Feb 2010 1 pm eastern

Doctorow on Pricing

In Publishers Weekly, blogger, novelist, and bon vivant Cory Doctorow discusses price discrimination(“the idea that you make more money by segmenting your customers based on how much they’re willing to spend”) and demand elasticity (“the straightforward idea that new customers will come into your shop if you lower prices”) and the roles played by hardcover and paperback, Kindle and iPad, Amazon and publishers in the future of book publishing.

With a Little Help: The Price Is Right – 2010-02-15 05:00:00 | Publishers Weekly


Filed under: business, downloads, editorial, industry, Kindle, Marketing, mobile, Publishing

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