Real Fonts and Rendering: The New Elephant in the Room

My friend, the content strategist Kristina Halvorson, likes to call content “the elephant in the room” of web design. She means it’s the huge problem that no one on the web development team or client side is willing to acknowledge, face squarely, and plan for….

Without discounting the primacy of the content problem, we web design folk have now birthed ourselves a second lumbering mammoth, thanks to our interest in “real fonts on the web“ (the unfortunate name we’ve chosen for the recent practice of serving web-licensed fonts via CSS’s decade-old @font-face declaration—as if Georgia, Verdana, and Times were somehow unreal).…

Put simply, even fonts optimized for web use (which is a whole thing: ask a type designer) will not look good in every browser and OS.

Zeldman

Jeffrey Zeldman, Real Fonts and Rendering: The New Elephant in the Room
22 December, 2009
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Short URL: zeldman.com/?p=3319

6 thoughts on “Real Fonts and Rendering: The New Elephant in the Room

  1. Perhaps the situation will continue to improve as more skilled type designers, who have experience with technology and love these kinds of challenges, continue to throw their hats into the ring. Just a thought! Best wishes for 2010.

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