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Happy Cog and Airbag merge

Happy Cog™ and Airbag Industries, two leading and influential web design firms, announce that they are merging, effective today, August 3, 2009. The resulting super-agency will be called Happy Cog, and will maintain studios in New York, Philadelphia, and San Francisco.

From an internal perspective, this merger of people and resources means we can now bring boutique-style craftsmanship to any size job. If you’re a client, you no longer have to choose between “big enough” and “good enough” when selecting a vendor.

Now the right hand knows what the left hand is doing. Happy Cog™ and Airbag Industries announce the merger of our firms, effective today, August 3, 2009. The resulting super-agency will be called Happy Cog, and will maintain studios in three cities:

  1. Happy Cog East, in Philadelphia, directed by President Greg Hoy;
  2. Happy Cog West, in San Francisco (the newest branch), directed by President Greg Storey; and
  3. Happy Cog Studios, the original, in New York City, directed by little old me.

The connection between our agencies goes back years. Greg Storey tells that tale.

From an internal perspective, this merger of people and resources, freely shared across all three agencies, means we can now bring boutique-style craftsmanship to any size job. If you’re a client, you no longer have to choose between “big enough” and “good enough” when selecting a vendor. You can hire a big agency that designs and cares like a small one.

With the mix of people now at our disposal, you can expect exciting product development as well.

Staffed up and pumped up, Happy Cog East and Happy Cog West will specialize in client services, web design, and development. Happy Cog Studios in New York, while also designing selected websites, will focus on business strategy and content development via A List Apart Magazine, An Event Apart design conference, and other ventures.

None of us knows exactly where all this is going. But we like who we’re going with—and we trust them with our lives. More than that, we trust them with our reputation.

Onward!

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[tags]airbag, happycog, merger, webdesign, greghoy, gregstorey[/tags]

By Jeffrey Zeldman

“King of Web Standards”—Bloomberg Businessweek.

Principal & Creative Director, Automattic, Inc. Founder & Publisher, A List Apart. Co-founder, An Event Apart design conference. Publisher & co-founder, A Book Apart—brief books for people who design, write, and code. Have written two books, notably Designing With Web Standards, 3rd Edition. Faculty, MFA, Interaction Design program, School of Visual Arts, NY. Host, The Big Web Show. But what I really want to do is direct.