3 Aug 2009 8 am eastern

Happy Cog and Airbag merge

Now the right hand knows what the left hand is doing. Happy Cog™ and Airbag Industries announce the merger of our firms, effective today, August 3, 2009. The resulting super-agency will be called Happy Cog, and will maintain studios in three cities:

  1. Happy Cog East, in Philadelphia, directed by President Greg Hoy;
  2. Happy Cog West, in San Francisco (the newest branch), directed by President Greg Storey; and
  3. Happy Cog Studios, the original, in New York City, directed by little old me.

The connection between our agencies goes back years. Greg Storey tells that tale.

From an internal perspective, this merger of people and resources, freely shared across all three agencies, means we can now bring boutique-style craftsmanship to any size job. If you’re a client, you no longer have to choose between “big enough” and “good enough” when selecting a vendor. You can hire a big agency that designs and cares like a small one.

With the mix of people now at our disposal, you can expect exciting product development as well.

Staffed up and pumped up, Happy Cog East and Happy Cog West will specialize in client services, web design, and development. Happy Cog Studios in New York, while also designing selected websites, will focus on business strategy and content development via A List Apart Magazine, An Event Apart design conference, and other ventures.

None of us knows exactly where all this is going. But we like who we’re going with—and we trust them with our lives. More than that, we trust them with our reputation.


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[tags]airbag, happycog, merger, webdesign, greghoy, gregstorey[/tags]

Filed under: Announcements, business, Design, New York City, Philadelphia, San Francisco, Web Design

58 Responses to “Happy Cog and Airbag merge”

  1. Spike said on

    This is really exciting news. Can’t wait to see what you guys come up with.

  2. Mau said on


  3. Jeff Mackey said on

    Congratulations, Jeffrey! This is great news.

  4. Jeff Siarto said on

    Congratulations! I think you guys should rebrand to HappyBag–or better yet Air Cog. Excited to see what comes next.

  5. Simon Ljungberg said on

    That’s awesome! =)
    Congratulations on the merger!

  6. J Cornelius said on

    Congratulations to all involved. Big news indeed.

  7. Nitin Sharma said on

    Congratulations, Jeffrey

    Good luck for all your future adventures

  8. Dan Mall said on

    Congrats, Z! Can’t wait to see the amazing work that comes out of this new powerhouse.

  9. Antoine E Butler Sr said on

    Congrats to all involved. I wish the new Happy Cog even more success in the future. Although I do think a rebrand would have been cool ;)

  10. Kai said on

    Yeah congrats from Melbourne too! Very exciting!

  11. Carole Guevin said on

    Likemindness beget likemindness! Long Live Happy Cog West!

  12. Jesse said on

    Unsurprising yet still exciting news. +1 vote to “Happy Bag” but I bet there would be branding issues.

  13. Sam Howat said on

    Congrats! You guys are amazing and I love seeing you succeed over the years!

  14. Andrew M said on

    Wow! Congrats! Expecting more great work from this merging of talent.

  15. Barbara Gavin said on

    Congratulations, Jeff.
    I imagine this merger will eable everyone to do a bit more of what they most love to do.

  16. amber simmons said on

    Very exciting! congratulations, y’all.

  17. Jemaleddin said on

    Why not HappyBag? Or AirCog? Or Hairclog?

  18. Dan Cederholm said on

    Congratulations! High fives all around :)

  19. Ben Cohen said on

    I was thinking Happy CogBag would be a great name for a design firm…

  20. Chad M said on

    Congrats! Very exciting news indeed.

  21. Dale Cruse said on

    Wow, the best just gets better. This might be the most significant supergroup since Cream!

  22. Mark Wunsch said on

    So wh0’s who in this Metropolis analogy?

    Congratulations all around!

  23. Divya said on

    Wow! Exciting times ahead! Would love to see what the collaboration brings forth!

  24. Aaron said on

    Very cool. Congrats to you all.

  25. Dave Vogler said on

    Congratulations! Eager to see what wonders await..

  26. Fozzy said on

    So… will Zeldman be changing his name to Greg as well? =)

    Good luck on the new business strategy! It sounds like the start of a good nation wide web group.

  27. Matthew Smith said on

    Looking forward to what your teams produce. Seems like great things are coming. Next thing you know you’ll be making a move on Sterling Cooper ;)

  28. Camilo Oliveira said on

    “You can hire a big agency that designs and cares like a small one.”
    It sounds good :)

    Congratulations, Jeffrey!

  29. Chris McMahon said on

    Good on you, sir!

    Someone beet me to the Happy Bag comment…

  30. Nathan Borror said on


  31. J David Eisenberg said on


  32. Aarron Walter said on

    That’s truly a lot of firepower in one gun. Congratulations on your nuptials.

  33. Dan Rubin said on

    I’m impressed, yet not surprised in the least — and after reading Greg’s brief review of recent history, it seems to have been inevitable.

    Congratulations to all, I’m happy to know you guys and can’t wait to see what gets dreamed up by this dream team.

  34. David | WebModia said on

    A true POWERHOUSE – congrats all around!

  35. Joe Clark said on

    An avuncular Jew could only benefit from adding a manly ginger to his roster. I’m not talking about the guy with the beard.

  36. zincink said on

    Congrats on the mind meld! I can’t wait to see what you will be working on

  37. Gordon Brander said on

    Congratulations. What an all-star team.

  38. Daring Fireball Linked List: Happy Cog Merges With Airbag Industries said on

    [...] What a team. See also: commentary from Greg Storey and Jeffrey Zeldman. [...]

  39. Matt Lincoln Russell said on

    Outstanding! What a team.

  40. Tantek said on

    Superb. Looking forward to seeing more great things from the now bi-coastal Happy Cog.

  41. MischMasch 2009-08-03 – portenkirchner.net said on

    [...] Happy Cog and Airbag Industries, two important web design firms, announced the merger of the two companies. The resulting company Happy Cog will continue to work on client services, web design and development. Moreover Happy Cog will continue publishing A List Apart and organising design conference An Event Apart. (Via Happy Cog News and Jeffrey Zeldman) [...]

  42. Luke Dorny said on

    Amazing. Fantastic stuff for everyone involved. What massive things lay ahead?

  43. Don Ulrich said on

    Congrats, the flavors of east and west together. We can talk all day of HTML5, CSS3, and such but the web is really about communication.
    Thanks for helping to take the web to the next step. Looking forward to product. Amanda is delightful.

  44. Happy Cog Merges With Airbag Industries | reabilita.me said on

    [...] a team. See also: commentary from Greg Storey and Jeffrey Zeldman. [...]

  45. Steven Clark said on

    Sounds like interesting times Jeffrey, good luck with it. I have to admit, thick as I am, I never saw that one coming. But great stuff…

    Also, just as an aside, one thing I notice in the web design business, particularly from a small business perspective, in the A List Apart articles – business related content. The no 1 reason I failed to succeed was I failed to plan, I failed to understand financial subtleties essential to small business and I failed to realise the importance of how to do business effectively (as opposed to just taking on business). It would be nice to see something on ALA at some point in the future about succeeding (or essential knowledge) for freelancers.

    Cheers and best wishes with the new Happy Cog Triad.

  46. Stephen Hay said on

    Congratulations, Jeffrey and team!

  47. George Katsanos said on

    I saw the post yesterday on happycog.com. Nice graph and moto btw!
    Let’s hope this new merger will bring more job positions for us.

  48. Noel Jackson said on

    :) Congrats!

  49. RayMcK said on

    It’s about time. Good on ya both.

    Does this mean Greg will be writing more for airbag?

  50. Stuart Bowness said on

    Surprising news. Will be interesting to see how such a big firm can still remain boutique in it’s approach. Looking forward to hearing more and seeing the fruits of this union.

  51. Jason Gohlke said on

    Congrats to Happy Cog!

    Steven Clark, it would be interesting to see a post-mortem article — a cautionary tale about the main reasons you (as you said) “failed.” That in itself could be instructive.

  52. Mark Holtman said on

    Great news! I’ve followed you individually for years. Can’t wait to see some of the stuff you put out.

  53. Kris Kendrick said on

    I’m catching up on current events, it appears.

    Wishing you every success in the world, as always, Jeffrey!

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