The new old minimalists

The earliest websites were minimal in the extreme, but without the style and flair to make a virtue of their simplicity. 37signals and Kottke pioneered the combination of simplicity with deft design sense. Cardigan made it art.

Although it is never popular, never the dominant trend, rarely wins design awards, and almost never earns acclaim from designers, design stripped down to its essentials is always a good idea, and especially on the web, where every byte counts. We salute the old and new practitioners of minimalist web design, and solicit your thoughts on pioneers or present practitioners who combine a minimalist aesthetic with significant design chops.

[tags]design, webdesign, minimalism, history, web design history[/tags]