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The new old minimalists

Is minimalism in web design back, or did it just never go away?

The earliest websites were minimal in the extreme, but without the style and flair to make a virtue of their simplicity. 37signals and Kottke pioneered the combination of simplicity with deft design sense. Cardigan made it art.

Although it is never popular, never the dominant trend, rarely wins design awards, and almost never earns acclaim from designers, design stripped down to its essentials is always a good idea, and especially on the web, where every byte counts. We salute the old and new practitioners of minimalist web design, and solicit your thoughts on pioneers or present practitioners who combine a minimalist aesthetic with significant design chops.

[tags]design, webdesign, minimalism, history, web design history[/tags]

By Jeffrey Zeldman

“King of Web Standards”—Bloomberg Businessweek.

Hi! I’m a principal designer at Automattic, Inc. Also: Publisher and founder, A List Apart “for people who make websites.” Publisher and co-founder, A Book Apart—brief books for people who design, write, and code. Co-founder and co-host, An Event Apart UX & front-end conference. Faculty, MFA Interaction Design, School of Visual Arts, NYC. Host, The Big Web Show. Have written two books, notably ”Designing With Web Standards,“ currently in its 3rd Edition, and, on last count, translated into 15 languages and used as a text in 85 universities.