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Men like it fast, women like it good

Study: Men prefer fast download speed to easy navigation. Women prefer ease of use, easy navigation, and accessibility.

In a recent usability survey, researchers from Southern Illinois University found that after ease of use, men prefer fast download speed to easy navigation. Women prefer ease of use, easy navigation, and accessibility. The researchers hypothesize that these different usability criteria are due to differences in how men and women use the web.

Details at “Usability Study: Men Need Speed – web usability criteria show gender differences.”

By Jeffrey Zeldman

“King of Web Standards”—Bloomberg Businessweek.

Designer at Automattic, Inc. Co-Founder, An Event Apart. Publisher, A List Apart & A Book Apart. Author. Father. He/him.