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Design

Design Matters

Next time a client says design doesn’t matter, share this with them: Tropicana Line’s Sales Plunge 20% Post-Rebranding (Ad Age).

By Jeffrey Zeldman

“King of Web Standards”—Bloomberg Businessweek.

Designer at Automattic, Inc. Co-Founder, An Event Apart. Publisher, A List Apart & A Book Apart. Author. Father. He/him.