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Tobacco, booze, sexism, and ascenders

Simonson on the type used in Mad Men.

Mad Men, Mad Props: Type designer Mark Simonson on the typography (including anachronisms) used in the brilliant TV show Mad Men.

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[tags]madmen, fonts, typefaces, typography[/tags]

By Jeffrey Zeldman

“King of Web Standards”—Bloomberg Businessweek.

Principal & Creative Director, Automattic, Inc. Founder & Publisher, A List Apart. Co-founder, An Event Apart design conference. Publisher & co-founder, A Book Apart—brief books for people who design, write, and code. Have written two books, notably Designing With Web Standards, 3rd Edition. Faculty, MFA, Interaction Design program, School of Visual Arts, NY. Host, The Big Web Show. But what I really want to do is direct.