Even so, I must echo Shirley and Andrews sentiments. At best, I think this project will serve to add to the important discussion; at worst I doubt it’ll have any actual effect (though I hope it does).

Aside from the falling price of gas, the focus on clean energy technologies seems to be the only bright side to the financial crisis. Large, bulky cars do not sell well any more and I get the impression that as people are hit financially, they try to reduce their economic overhead, hopefully by making more durable energy decisions.

One could hope that translates to federal decisions as well; wind, solar and perhaps nuclear (come january the US president will even know how to spell that word correctly). I believe such actions can make an actual difference.

While I’m sure Mr. Zeldman has done his homework and that Brighter Planet is kosher, there are a host of other players in the carbon offsetting industry who should be treated with caution.

Carbon Trade Watch has published a great, but long (very long) article exploring the myths of carbon offsets and neutrality. Some good points are made and it’ll furnish you with questions to ask any company you’re thinking about throwing money at to absolve you of your carbon sins.

In the very high Arctic with virtually zero water vapor, maybe, but not here (or almost anywhere else on this particular planet).

Physics, it’s the law (like gravity). An inconvenient truth?

When I grow up I wanna be cool like Jeffrey. Carbon-free cool, of course.

I’ve claimed my gift, and sent out 5 more!

Thanks for the effort, it is always good to think about when I walk to my thermostat and desperately want to turn my apartment into a sauna.