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	<title>Comments on: Dear AIGA, where are the web designers?</title>
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		<title>By: September 2008, Oddities &#38; Diversions Archive &#124; Jason Santa Maria</title>
		<link>http://www.zeldman.com/2008/09/12/dear-aiga-where-are-the-web-designers/#comment-48511</link>
		<dc:creator>September 2008, Oddities &#38; Diversions Archive &#124; Jason Santa Maria</dc:creator>
		<pubDate>Sat, 19 Sep 2009 00:53:34 +0000</pubDate>
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		<description>&lt;!--%kramer-ref-pre%--&gt;[...] Dear AIGA, where are the web designers? [...]&lt;!--%kramer-ref-post%--&gt;</description>
		<content:encoded><![CDATA[<p><!--%kramer-ref-pre%-->[...] Dear AIGA, where are the web designers? [...]<!--%kramer-ref-post%--></p>
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		<title>By: Web Design Blog &#124; Web Design Standards &#124; Viget Inspire</title>
		<link>http://www.zeldman.com/2008/09/12/dear-aiga-where-are-the-web-designers/#comment-43031</link>
		<dc:creator>Web Design Blog &#124; Web Design Standards &#124; Viget Inspire</dc:creator>
		<pubDate>Sat, 06 Jun 2009 01:34:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.zeldman.com/?p=405#comment-43031</guid>
		<description>&lt;!--%kramer-ref-pre%--&gt;[...] observations were recently confirmed and discussed in a very public blog post called &#8220;Dear AIGA, where are the web designers?&#8221; by Jeffery Zeldman which raised a lot of interesting comments. Jeffery&#8217;s post specifically addresses the absence [...]&lt;!--%kramer-ref-post%--&gt;</description>
		<content:encoded><![CDATA[<p><!--%kramer-ref-pre%-->[...] observations were recently confirmed and discussed in a very public blog post called &#8220;Dear AIGA, where are the web designers?&#8221; by Jeffery Zeldman which raised a lot of interesting comments. Jeffery&#8217;s post specifically addresses the absence [...]<!--%kramer-ref-post%--></p>
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		<title>By: Bridging the Gap Between the Print and Web Community &#124; Castup</title>
		<link>http://www.zeldman.com/2008/09/12/dear-aiga-where-are-the-web-designers/#comment-40388</link>
		<dc:creator>Bridging the Gap Between the Print and Web Community &#124; Castup</dc:creator>
		<pubDate>Mon, 29 Dec 2008 18:12:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.zeldman.com/?p=405#comment-40388</guid>
		<description>[...] observations were recently confirmed and discussed in a very public blog post called &#8220;Dear AIGA, where are the web designers?&#8221; by Jeffery Zeldman which raised a lot of interesting comments. Jeffery&#8217;s post specifically addresses the absence [...]</description>
		<content:encoded><![CDATA[<p>[...] observations were recently confirmed and discussed in a very public blog post called &#8220;Dear AIGA, where are the web designers?&#8221; by Jeffery Zeldman which raised a lot of interesting comments. Jeffery&#8217;s post specifically addresses the absence [...]</p>
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		<title>By: AIGA, What About the Web Designers?</title>
		<link>http://www.zeldman.com/2008/09/12/dear-aiga-where-are-the-web-designers/#comment-39667</link>
		<dc:creator>AIGA, What About the Web Designers?</dc:creator>
		<pubDate>Mon, 24 Nov 2008 02:43:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.zeldman.com/?p=405#comment-39667</guid>
		<description>[...] into the web discipline are probably not the right ones for the job. As Jeffery Zeldman explains in his critique of the AIGA Business and Design Conference: “…if one of the two speakers with web experience [...]</description>
		<content:encoded><![CDATA[<p>[...] into the web discipline are probably not the right ones for the job. As Jeffery Zeldman explains in his critique of the AIGA Business and Design Conference: “…if one of the two speakers with web experience [...]</p>
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		<title>By: Bridging the Gap Between the Print and Web Community Samantha Warren &#124; lightecho.com</title>
		<link>http://www.zeldman.com/2008/09/12/dear-aiga-where-are-the-web-designers/#comment-39362</link>
		<dc:creator>Bridging the Gap Between the Print and Web Community Samantha Warren &#124; lightecho.com</dc:creator>
		<pubDate>Sat, 01 Nov 2008 08:29:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.zeldman.com/?p=405#comment-39362</guid>
		<description>[...] observations were recently confirmed and discussed in a very public blog post called “Dear AIGA, where are the web designers?” by Jeffery Zeldman which raised a lot of interesting comments. Jeffery’s post specifically addresses the absence of [...]</description>
		<content:encoded><![CDATA[<p>[...] observations were recently confirmed and discussed in a very public blog post called “Dear AIGA, where are the web designers?” by Jeffery Zeldman which raised a lot of interesting comments. Jeffery’s post specifically addresses the absence of [...]</p>
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		<title>By: Is AIGA missing a huge opportunity?</title>
		<link>http://www.zeldman.com/2008/09/12/dear-aiga-where-are-the-web-designers/#comment-39227</link>
		<dc:creator>Is AIGA missing a huge opportunity?</dc:creator>
		<pubDate>Mon, 20 Oct 2008 14:30:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.zeldman.com/?p=405#comment-39227</guid>
		<description>[...] level than even print can. This thought did not originate with me, but I first read about it on Jeff Zelman&#8217;s blog and agree whole heartedly with his ideas and [...]</description>
		<content:encoded><![CDATA[<p>[...] level than even print can. This thought did not originate with me, but I first read about it on Jeff Zelman&#8217;s blog and agree whole heartedly with his ideas and [...]</p>
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		<title>By: &#187; AIGA, What About the Web&#160;Designers? :: Positive Space Blog</title>
		<link>http://www.zeldman.com/2008/09/12/dear-aiga-where-are-the-web-designers/#comment-39219</link>
		<dc:creator>&#187; AIGA, What About the Web&#160;Designers? :: Positive Space Blog</dc:creator>
		<pubDate>Mon, 20 Oct 2008 02:26:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.zeldman.com/?p=405#comment-39219</guid>
		<description>[...] into the web discipline are probably not the right ones for the job. As Jeffery Zeldman explains in his critique of the AIGA Business and Design Conference: “…if one of the two speakers with web experience [...]</description>
		<content:encoded><![CDATA[<p>[...] into the web discipline are probably not the right ones for the job. As Jeffery Zeldman explains in his critique of the AIGA Business and Design Conference: “…if one of the two speakers with web experience [...]</p>
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		<title>By: Is there a web/interactive equivalent to AIGA? : unquiet.heart</title>
		<link>http://www.zeldman.com/2008/09/12/dear-aiga-where-are-the-web-designers/#comment-39108</link>
		<dc:creator>Is there a web/interactive equivalent to AIGA? : unquiet.heart</dc:creator>
		<pubDate>Thu, 25 Sep 2008 17:18:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.zeldman.com/?p=405#comment-39108</guid>
		<description>[...] conversation reminded me of Jeffrey Zeldman&#8217;s blog post about the lack of web design speakers at the AIGA Business and Design Conference. He got a lot of [...]</description>
		<content:encoded><![CDATA[<p>[...] conversation reminded me of Jeffrey Zeldman&#8217;s blog post about the lack of web design speakers at the AIGA Business and Design Conference. He got a lot of [...]</p>
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		<title>By: Weekly Link Round-Up #47 &#124; Trevor Davis</title>
		<link>http://www.zeldman.com/2008/09/12/dear-aiga-where-are-the-web-designers/#comment-38957</link>
		<dc:creator>Weekly Link Round-Up #47 &#124; Trevor Davis</dc:creator>
		<pubDate>Tue, 16 Sep 2008 04:24:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.zeldman.com/?p=405#comment-38957</guid>
		<description>[...] Dear AIGA, where are the web designers? [...]</description>
		<content:encoded><![CDATA[<p>[...] Dear AIGA, where are the web designers? [...]</p>
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		<title>By: Jeffrey Zeldman</title>
		<link>http://www.zeldman.com/2008/09/12/dear-aiga-where-are-the-web-designers/#comment-38876</link>
		<dc:creator>Jeffrey Zeldman</dc:creator>
		<pubDate>Sat, 13 Sep 2008 21:41:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.zeldman.com/?p=405#comment-38876</guid>
		<description>@Brian: One need not be credentialed to join AIGA. If you call yourself a designer, you are one. (Interior design is of course different.)

@Andy: I agree that we web designers have our own vibrant, informal networks and support systems. We have had them since there were two web designers and a modem. And of course we have our own publications and conferences. On that level, we can get along without participating in AIGA. But AIGA is not merely about networking. See, for instance, the &lt;a href=&quot;http://sustainability.aiga.org/&quot; rel=&quot;nofollow&quot;&gt;Center for Sustainable Design&lt;/a&gt;, &lt;a href=&quot;http://www.aiga.org/content.cfm/design-for-democracy&quot; rel=&quot;nofollow&quot;&gt;Design for Democracy&lt;/a&gt;, &lt;a href=&quot;http://www.aiga.org/content.cfm/inequality-matters&quot; rel=&quot;nofollow&quot;&gt;Inequality Matters&lt;/a&gt;, and other significant &lt;a href=&quot;http://www.aiga.org/content.cfm/society-and-environment&quot; rel=&quot;nofollow&quot;&gt;social and environmental campaigns&lt;/a&gt; and valuable &lt;a href=&quot;http://www.aiga.org/content.cfm/professional-resources&quot; rel=&quot;nofollow&quot;&gt;professional resources&lt;/a&gt;. These help everyone. And I&#039;m not sure I agree that award shows or initiatives with polysyllabic names constitute mere navel-gazing. 

If you have decided that the AIGA is irrelevant to you, then you will be satisfied with a minimal or nonexistent web design presence at AIGA events and in AIGA publications. But I believe otherwise. I believe the AIGA has something to teach us, and we just might have something to teach as well.</description>
		<content:encoded><![CDATA[<p>@Brian: One need not be credentialed to join AIGA. If you call yourself a designer, you are one. (Interior design is of course different.)</p>
<p>@Andy: I agree that we web designers have our own vibrant, informal networks and support systems. We have had them since there were two web designers and a modem. And of course we have our own publications and conferences. On that level, we can get along without participating in AIGA. But AIGA is not merely about networking. See, for instance, the <a href="http://sustainability.aiga.org/" rel="nofollow">Center for Sustainable Design</a>, <a href="http://www.aiga.org/content.cfm/design-for-democracy" rel="nofollow">Design for Democracy</a>, <a href="http://www.aiga.org/content.cfm/inequality-matters" rel="nofollow">Inequality Matters</a>, and other significant <a href="http://www.aiga.org/content.cfm/society-and-environment" rel="nofollow">social and environmental campaigns</a> and valuable <a href="http://www.aiga.org/content.cfm/professional-resources" rel="nofollow">professional resources</a>. These help everyone. And I&#8217;m not sure I agree that award shows or initiatives with polysyllabic names constitute mere navel-gazing. </p>
<p>If you have decided that the AIGA is irrelevant to you, then you will be satisfied with a minimal or nonexistent web design presence at AIGA events and in AIGA publications. But I believe otherwise. I believe the AIGA has something to teach us, and we just might have something to teach as well.</p>
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		<title>By: Jacqueline</title>
		<link>http://www.zeldman.com/2008/09/12/dear-aiga-where-are-the-web-designers/#comment-38875</link>
		<dc:creator>Jacqueline</dc:creator>
		<pubDate>Sat, 13 Sep 2008 19:21:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.zeldman.com/?p=405#comment-38875</guid>
		<description>I am intending to learn all facets of web design, so I thank you for your wisdom regarding the real world of web design. I have to agree with you, web designers do their fair share of hard work, it is a time consuming labour of love for some designers.</description>
		<content:encoded><![CDATA[<p>I am intending to learn all facets of web design, so I thank you for your wisdom regarding the real world of web design. I have to agree with you, web designers do their fair share of hard work, it is a time consuming labour of love for some designers.</p>
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		<title>By: Brian Artka</title>
		<link>http://www.zeldman.com/2008/09/12/dear-aiga-where-are-the-web-designers/#comment-38874</link>
		<dc:creator>Brian Artka</dc:creator>
		<pubDate>Sat, 13 Sep 2008 16:48:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.zeldman.com/?p=405#comment-38874</guid>
		<description>I am not very familiar with AIGA&#039;s membership process; can anyone join, or are there some &quot;credentials&quot; involved? (higher education, years of experience, etc.) I only ask because my wife is an interior designer, and a member of the American Society of Interior Designers (ASID). Unlike our profession, she has to have so many years of experience before she can even take the exam to become an accredited and recognized interior designer AFTER so many years of college.(whichm IMO, blows) Does the same hold true if you are a graphic designer? ASID and AIGA are large, well known organizations that, if  you agree with them or not, are professionally recognized world wide. They show the world that the members involved in their specific industries take it seriously. 

As a web designer, we don&#039;t have any of this. I think this entire topic, and especially one of creating our own Society, is a big deal to show the world that our professions need to be taken seriously. This goes back to the ALA surveys Jeffrey and Eric have put together the past few years. Sometimes we are still being compared to the 12 year old kid next door who knows computers and can build websites. Why not have our own organization. Even if its just to show the world that we are serious, and damn well passionate about what we do. Define our profession, then organize it. Nothing against the ideals of AIGA, but we don&#039;t need to be a &quot;division&quot; of an already existing organization.</description>
		<content:encoded><![CDATA[<p>I am not very familiar with AIGA&#8217;s membership process; can anyone join, or are there some &#8220;credentials&#8221; involved? (higher education, years of experience, etc.) I only ask because my wife is an interior designer, and a member of the American Society of Interior Designers (ASID). Unlike our profession, she has to have so many years of experience before she can even take the exam to become an accredited and recognized interior designer AFTER so many years of college.(whichm IMO, blows) Does the same hold true if you are a graphic designer? ASID and AIGA are large, well known organizations that, if  you agree with them or not, are professionally recognized world wide. They show the world that the members involved in their specific industries take it seriously. </p>
<p>As a web designer, we don&#8217;t have any of this. I think this entire topic, and especially one of creating our own Society, is a big deal to show the world that our professions need to be taken seriously. This goes back to the ALA surveys Jeffrey and Eric have put together the past few years. Sometimes we are still being compared to the 12 year old kid next door who knows computers and can build websites. Why not have our own organization. Even if its just to show the world that we are serious, and damn well passionate about what we do. Define our profession, then organize it. Nothing against the ideals of AIGA, but we don&#8217;t need to be a &#8220;division&#8221; of an already existing organization.</p>
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		<title>By: MICA GD WEBDESIGN FALL 2008 &#187; Blog Archive &#187; Zeldman Asks The Tough Question</title>
		<link>http://www.zeldman.com/2008/09/12/dear-aiga-where-are-the-web-designers/#comment-38872</link>
		<dc:creator>MICA GD WEBDESIGN FALL 2008 &#187; Blog Archive &#187; Zeldman Asks The Tough Question</dc:creator>
		<pubDate>Sat, 13 Sep 2008 15:23:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.zeldman.com/?p=405#comment-38872</guid>
		<description>[...] Zeldman founder of A List Apart posted an open letter to the AIGA recently asking them &#8220;Where are all the web designers&#8220;. It is a great article that addresses a very real problem. Why does a medium with such a [...]</description>
		<content:encoded><![CDATA[<p>[...] Zeldman founder of A List Apart posted an open letter to the AIGA recently asking them &#8220;Where are all the web designers&#8220;. It is a great article that addresses a very real problem. Why does a medium with such a [...]</p>
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		<title>By: Shane</title>
		<link>http://www.zeldman.com/2008/09/12/dear-aiga-where-are-the-web-designers/#comment-38870</link>
		<dc:creator>Shane</dc:creator>
		<pubDate>Sat, 13 Sep 2008 15:01:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.zeldman.com/?p=405#comment-38870</guid>
		<description>You present a VERY good point. Especially since companies are spending more of their money on marketing endeavors online. More and more companies are realizing how important a strong website is to their company.</description>
		<content:encoded><![CDATA[<p>You present a VERY good point. Especially since companies are spending more of their money on marketing endeavors online. More and more companies are realizing how important a strong website is to their company.</p>
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		<title>By: Andy Rutledge</title>
		<link>http://www.zeldman.com/2008/09/12/dear-aiga-where-are-the-web-designers/#comment-38867</link>
		<dc:creator>Andy Rutledge</dc:creator>
		<pubDate>Sat, 13 Sep 2008 14:35:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.zeldman.com/?p=405#comment-38867</guid>
		<description>Jeffrey,

Per your last response here, why this preoccupation with organization--inside or distinct from AIGA? Aside from the fact that the Web professions have no need for AIGA, our professions don’t require &lt;em&gt;any&lt;/em&gt; sort of formal organization. Why you believe otherwise?

Print designers, having long been technophobes, have done well, in theory, to have a large, analog organization to help facilitate many things that our Web professions community can do handily without organization. Given the naked contempt and wholesale misunderstanding our professions receive from the print design industry and its organizations, it is no crime to not seek entry into their troubled world. Why do you believe otherwise?

Our highly-visible professional members and professional community at large all do just fine without bureaucracy. Myriad resources are freely and widely available, conversation and fellowship are ongoing and vibrant, job leads and discourse on professional progression are all easy to find. Web professional interaction with educational institutions is not uncommon. What is lacking, in your opinion?

As for this thread’s particular issue, in so many tangible examples AIGA seems to be vastly more concerned with contemplating its own navel at the expense of championing design professionalism. 

By way of just one example, at one AIGA awards ceremony I witnessed who I think I remember being Richard Grefé (though I could be mistaken) talking about the Medal of AIGA as being &lt;em&gt;“the highest achievement any designer can aspire to.”&lt;/em&gt; If that is not the actual quote, it is almost verbatim. I remember thinking, &lt;em&gt;“Hmm, that’s about the most unprofessional sentiment I’ve ever heard. I can think of many higher achievements, including 1) delivering on my project promise to produce a highly successful product, project, communication, or campaign for my client, or 2) vastly improving the user experience for my client’s customers, or 3) greatly and positively impacting my client’s fortunes.”&lt;/em&gt; Yes, there are many higher achievements any designer can aspire to than some medal.

Why invite this sort of unprofessional ideal and myopia into our profession?</description>
		<content:encoded><![CDATA[<p>Jeffrey,</p>
<p>Per your last response here, why this preoccupation with organization&#8211;inside or distinct from AIGA? Aside from the fact that the Web professions have no need for AIGA, our professions don’t require <em>any</em> sort of formal organization. Why you believe otherwise?</p>
<p>Print designers, having long been technophobes, have done well, in theory, to have a large, analog organization to help facilitate many things that our Web professions community can do handily without organization. Given the naked contempt and wholesale misunderstanding our professions receive from the print design industry and its organizations, it is no crime to not seek entry into their troubled world. Why do you believe otherwise?</p>
<p>Our highly-visible professional members and professional community at large all do just fine without bureaucracy. Myriad resources are freely and widely available, conversation and fellowship are ongoing and vibrant, job leads and discourse on professional progression are all easy to find. Web professional interaction with educational institutions is not uncommon. What is lacking, in your opinion?</p>
<p>As for this thread’s particular issue, in so many tangible examples AIGA seems to be vastly more concerned with contemplating its own navel at the expense of championing design professionalism. </p>
<p>By way of just one example, at one AIGA awards ceremony I witnessed who I think I remember being Richard Grefé (though I could be mistaken) talking about the Medal of AIGA as being <em>“the highest achievement any designer can aspire to.”</em> If that is not the actual quote, it is almost verbatim. I remember thinking, <em>“Hmm, that’s about the most unprofessional sentiment I’ve ever heard. I can think of many higher achievements, including 1) delivering on my project promise to produce a highly successful product, project, communication, or campaign for my client, or 2) vastly improving the user experience for my client’s customers, or 3) greatly and positively impacting my client’s fortunes.”</em> Yes, there are many higher achievements any designer can aspire to than some medal.</p>
<p>Why invite this sort of unprofessional ideal and myopia into our profession?</p>
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