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Mental models. Yipes! Stripes!

In Issue No. 267 of A LIST APART, For People Who make Websites, Mental Models author Indi Young tells how to get out of your own way and hear what your users are telling you … and Jessica Enders re-tests design and usability assumptions concerning the widely practiced shading of alternate rows.

In Issue No. 267 of A LIST APART, For People Who make Websites…

Look at it Another Way

by INDI YOUNG

Before you can solve a user’s problems, you must see them as that user sees them. Once you understand what drives people’s behavior, not only do new ideas flow freely, but the ideas that flow are appropriate and useful. Indi Young tells how to get out of your own way and hear what your users are telling you.

and…

Zebra Striping: More Data for the Case

by JESSICA ENDERS

As designers or marketers, we share a desire that our tables and forms be easy to scan, read, and use. Does the widely practiced shading of alternate rows help, hurt, or have no effect? A previous study proving inconclusive, designer and researcher Jessica Enders has tackled the conundrum again, coming up with statistically relevant data and a set of recommendations.

[tags]jessicaenders, indiyoung, mentalmodels, zebrastripe, zebrastriping, alistapart, ALA, happycog, publications[/tags]

By Jeffrey Zeldman

“King of Web Standards”—Bloomberg Businessweek.

Principal & Creative Director, Automattic, Inc. Founder & Publisher, A List Apart. Co-founder, An Event Apart design conference. Publisher & co-founder, A Book Apart—brief books for people who design, write, and code. Have written two books, notably Designing With Web Standards, 3rd Edition. Faculty, MFA, Interaction Design program, School of Visual Arts, NY. Host, The Big Web Show. But what I really want to do is direct.