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Dear New York Times Mobile

Dear New York Times Mobile Edition:

While we applaud your use of typographically correct punctuation—a cause we ourselves have long advocated—we’d appreciate it even more if you would do it like professionals. Author in Unicode, the cross-platform standard.

Please stop using proprietary Windows characters in a bumbling, amateurish attempt to generate typographically correct open and close quotation marks. It doesn’t work cross-platform. Instead of nice quotation marks, the reader sees ASCII gibberish, making content harder to understand, and casting doubt on the credibility of the excellent reportage.

For less than you spent on WordPress, buy an iPhone or two, and let your editors and producers see what they are foisting on the public.

If you don’t know how to set quotation marks, we have tutorials.

If you know how, but your CMS is wrecking things, maybe it’s time for a new CMS.

[tags]nytimes, mobile, nytimesmobile, typographically, correct, typography, web, webtype, webtypography, unicode, windows, characters[/tags]

By Jeffrey Zeldman

“King of Web Standards”—Bloomberg Businessweek.

Principal & Creative Director, Automattic, Inc. Founder & Publisher, A List Apart. Co-founder, An Event Apart design conference. Publisher & co-founder, A Book Apart—brief books for people who design, write, and code. Have written two books, notably Designing With Web Standards, 3rd Edition. Faculty, MFA, Interaction Design program, School of Visual Arts, NY. Host, The Big Web Show. But what I really want to do is direct.