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The SXSW Diet

A minute later she came back, revolving them a few inches from my lips.

Last year, a month or two before SXSW, I went on a movie star diet, all tiny portions of unseasoned unsucculent nothingness. I lost five pounds and wanted to murder the world.

This year I decided to skip desserts instead of dieting.

It’s amazing how many sweets you’re exposed to as the parent of a young child. Even if you don’t stuff your own larders with sugary treats, every weekend it’s some kid’s birthday party, where the cakes and ice cream flow like apple juice. In an environment where all that sugar and flour is normal, you partake without thinking.

So I started thinking.

Rejecting dessert soon became second nature. No birthday cake at little Johnny’s birthday bash. No fabulous pear thing when Grandma visited. No red velvet cake at the place in our neighborhood where it’s to die for. No exquisite little French pastries at the business lunch bistro. No little tin bowl of mango raisin coconut whatever at the best little vegetarian Indian place in Curry Hill. None for me, thanks. Not having any. It looks delicious, but no.

Man is a fallen creature and the devil weaves endless snares. I stuck to my no-dessert program through an onslaught of spectacular temptations. And then, like a fool, I succumbed.

Yesterday, the mother of the tot celebrating his third birthday came around with cupcakes baked into ice cream cones. Sugary vanilla frosting, M&M crumble topping, ordinary packaged cake batter, stock stubby cone—not even a sugar cone.

“No thanks,” I said, waving her away, but smiling to show that I appreciated the offer and did not judge anyone.

A minute later she came back, revolving them a few inches from my lips. “I made extras,” she said perkily.

“No thanks—well, okay,” I said, grabbing one of the things.

I wolfed it down. It was entirely as expected: an initial burst of pleasure followed by disappointment and regret. An absolutely ordinary child’s treat. Nothing special. No depth. Dutifully, no longer enjoying, I finished it all, even the dry, frostingless part deep in the little cone’s bottom.

It was like throwing away a marriage over a one-night stand with someone you met at a bus station.

[tags]sxsw, sxswi, parenting, dieting, food, treats[/tags]

By L. Jeffrey Zeldman

“King of Web Standards”—Bloomberg Businessweek. Author, Designer, Founder. Talent Content Director at Automattic. Publisher, alistapart.com & abookapart.com. Ava’s dad.

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