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Say hello to web standards

There’s something new at Apple’s online store: web standards and accessibility.

There’s something new at Apple’s online store: web standards and accessibility.

Apple.com has never lacked for panache. It has always looked more stylish, more elegant, more beautifully designed than most business sites. The site’s combination of utility, seduction, and understated beauty is practically unique—in keeping with the company’s primary point of product differentiation.

But while its beauty and usability have always run ahead of the pack, its underlying source code has not always kept pace. Now the online Apple Store’s inside is as beautiful as its exterior—and as far ahead of the mainstream in web development as a company like Apple needs to be.

One day, all sites will be built like this. View Source for an inspiring glimpse of how semantic and accessible even a grid-based, image-intensive, pixel-perfect site can be.

And next time your boss, client, or IT director annoyingly proclaims that you can’t have great looks and good markup, point them at store.apple.com. Who knows? They might buy you an iPhone or MacBook as a token of thanks.

Opinions are no longer being solicited, but you can read the 101 comments that were shared before we closed the iron door.

[tags]apple, css, markup, accessibility, webstandards, jinabolton, aneventapart, aeasf07[/tags]

By Jeffrey Zeldman

“King of Web Standards”—Bloomberg Businessweek.

Hi! I’m a principal designer at Automattic, Inc. Also: Publisher and founder, A List Apart “for people who make websites.” Publisher and co-founder, A Book Apart—brief books for people who design, write, and code. Co-founder and co-host, An Event Apart UX & front-end conference. Faculty, MFA Interaction Design, School of Visual Arts, NYC. Host, The Big Web Show. Have written two books, notably ”Designing With Web Standards,“ currently in its 3rd Edition, and, on last count, translated into 15 languages and used as a text in 85 universities.