ALA 238: copywriting 101, evangelizing 102
In Issue No. 238 of A List Apart, for people who make websites:
- Evangelizing Outside the Box: Web Standards and Big Companies
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by Peter-Paul Koch
Nearly a decade after The Web Standards Project named the core standards for web development and began persuading browser makers to support them, the negative rap on web standards is that they’re fine for bloggers, freelancers, and small shops, but somehow inappropriate for big corporate and e-commerce sites. This is a lie. Contrary to popular belief, designers and developers at many big companies use web standards in their work every day. They just don’t talk about it. For standards awareness to reach the next level, they’ll have to start talking, says PPK.
- Who Needs Headlines?
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by Shaun Crowley
A designer formats and places text. Technically, the job ends there. But some designers go further, sharpening their clients’ content to grab and focus user attention. In so doing, they create more effective sites—and gain an advantage over other designers. Drawing on decades of copywriter lore, Shaun Crowley discusses seduction by headline and other principles of writing that sells.
- The Web Design Survey
- The Web Design Survey has closed. Thanks to all who took time to answer the 36 questions it posed. Our findings will be published in an upcoming issue of the magazine.
Tags: alistapart, copywriting, writing, webstandards, web standards evangelism
Filed under: A List Apart, Design, Standards, industry, writing
“Who Needs Headlines?“. Timely article. I have no idea how you manage to time the release of key articles to what I need again and again and again (i’m talkin’ years here) but I gotta tell ya… it’s starting to freak me out Man!
It’s that little chip we inserted in your lower left molar. It tells us your thoughts.
Haha, good one Zeldman. You’re probably right, every article released on ALA makes me think, “that’s what I was looking for”… ALA is great and I’ve been reading it for about 4 years now. I loved that Who Needs Headlines article. Great stuff on ALA, Sir Zeldman! Great authors, and great team!
Jeffrey, I’ve just come across your site, and it’s full of little gems. I agree with Ray, that you do appear to have released articles that truely are timely in fashion. Consider yourself bookmarked, Cheers
This is great stuff. I have also just discovered your blog and am impressed by the quality of the posts. With regards to web standards, why is it that the little guy always sets the tone for the big guy – but the big guy always ends up making all the money?!