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	<title>Comments on: Happy Cog redesigns AIGA</title>
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	<link>http://www.zeldman.com/2007/03/01/happy-cog-redesigns-aiga/</link>
	<description>Web design news and insights since 1995</description>
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		<title>By: Jason Santa Maria &#124; AIGA Redesign</title>
		<link>http://www.zeldman.com/2007/03/01/happy-cog-redesigns-aiga/#comment-44371</link>
		<dc:creator>Jason Santa Maria &#124; AIGA Redesign</dc:creator>
		<pubDate>Wed, 08 Jul 2009 15:38:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.zeldman.com/2007/03/01/happy-cog-redesigns-aiga/#comment-44371</guid>
		<description>&lt;!--%kramer-ref-pre%--&gt;[...] to everyone for all their hard work on this project! You can read a bit more about it on Happy Cog, Jeffrey&#8217;s post, Dan&#8217;s post, or just have a look at the new AIGA website for [...]&lt;!--%kramer-ref-post%--&gt;</description>
		<content:encoded><![CDATA[<p><!--%kramer-ref-pre%-->[...] to everyone for all their hard work on this project! You can read a bit more about it on Happy Cog, Jeffrey&#8217;s post, Dan&#8217;s post, or just have a look at the new AIGA website for [...]<!--%kramer-ref-post%--></p>
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		<title>By: Hitler&#8217;s subtitler starts moonlighting in Web development? &#171; India, Ink.</title>
		<link>http://www.zeldman.com/2007/03/01/happy-cog-redesigns-aiga/#comment-39799</link>
		<dc:creator>Hitler&#8217;s subtitler starts moonlighting in Web development? &#171; India, Ink.</dc:creator>
		<pubDate>Wed, 03 Dec 2008 13:38:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.zeldman.com/2007/03/01/happy-cog-redesigns-aiga/#comment-39799</guid>
		<description>[...] TypeCon taught by Adam Twardoch. I was hoping to learn more about sIFR, which I first heard about when the AIGA site relaunched, but the class was mostly just a demo for this software. Though the beta was awkward and a bit [...]</description>
		<content:encoded><![CDATA[<p>[...] TypeCon taught by Adam Twardoch. I was hoping to learn more about sIFR, which I first heard about when the AIGA site relaunched, but the class was mostly just a demo for this software. Though the beta was awkward and a bit [...]</p>
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	<item>
		<title>By: NZRN: Under the Hood at AIGA.org</title>
		<link>http://www.zeldman.com/2007/03/01/happy-cog-redesigns-aiga/#comment-36668</link>
		<dc:creator>NZRN: Under the Hood at AIGA.org</dc:creator>
		<pubDate>Fri, 02 May 2008 13:07:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.zeldman.com/2007/03/01/happy-cog-redesigns-aiga/#comment-36668</guid>
		<description>&lt;!--%kramer-ref-pre%--&gt;[...] still-fresh, brand spankin&#8217; new relaunch of AIGA.org has had a lot of well-deserved press around the web. The Happy Cog crew did a hell of a [...]&lt;!--%kramer-ref-post%--&gt;</description>
		<content:encoded><![CDATA[<p><!--%kramer-ref-pre%-->[...] still-fresh, brand spankin&#8217; new relaunch of AIGA.org has had a lot of well-deserved press around the web. The Happy Cog crew did a hell of a [...]<!--%kramer-ref-post%--></p>
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		<title>By: mirc</title>
		<link>http://www.zeldman.com/2007/03/01/happy-cog-redesigns-aiga/#comment-16123</link>
		<dc:creator>mirc</dc:creator>
		<pubDate>Sat, 23 Jun 2007 17:39:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.zeldman.com/2007/03/01/happy-cog-redesigns-aiga/#comment-16123</guid>
		<description>And Jeffrey, did you do any tests to see if people who don’t know AIGA have any clue what the website is about at a quick glance?</description>
		<content:encoded><![CDATA[<p>And Jeffrey, did you do any tests to see if people who don’t know AIGA have any clue what the website is about at a quick glance?</p>
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		<title>By: Andrew Kelsall, Sqwink Design</title>
		<link>http://www.zeldman.com/2007/03/01/happy-cog-redesigns-aiga/#comment-9928</link>
		<dc:creator>Andrew Kelsall, Sqwink Design</dc:creator>
		<pubDate>Thu, 29 Mar 2007 18:03:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.zeldman.com/2007/03/01/happy-cog-redesigns-aiga/#comment-9928</guid>
		<description>It&#039;s a great site design and all...although, I may be a bit fussy, but I think there&#039;s a detractive &#039;quality&#039; in the AIGA black and white logo itself. The black square that encloses the white typeface surrounds this type in all but one place - the First A. This &#039;A&#039; touches the edge of the browser window, and is the very first thing I noticed! 

I know this is a site redesign, not logo redesign, but I&#039;m a perfectionist...</description>
		<content:encoded><![CDATA[<p>It&#8217;s a great site design and all&#8230;although, I may be a bit fussy, but I think there&#8217;s a detractive &#8216;quality&#8217; in the AIGA black and white logo itself. The black square that encloses the white typeface surrounds this type in all but one place &#8211; the First A. This &#8216;A&#8217; touches the edge of the browser window, and is the very first thing I noticed! </p>
<p>I know this is a site redesign, not logo redesign, but I&#8217;m a perfectionist&#8230;</p>
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		<title>By: Ric Grefé</title>
		<link>http://www.zeldman.com/2007/03/01/happy-cog-redesigns-aiga/#comment-9638</link>
		<dc:creator>Ric Grefé</dc:creator>
		<pubDate>Thu, 22 Mar 2007 10:31:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.zeldman.com/2007/03/01/happy-cog-redesigns-aiga/#comment-9638</guid>
		<description>A note of praise from the client. Jeffrey, Jason and the Happy Cog team accomplished much of what AIGA needed to meet its own vision of what AIGA should be. We believe AIGA should be a means of provoking thoughtful discussion of design issues, inspire designers and others by highlighting great and effective design and design processes, and offer a deep resource for those with practical questions about the practice of design. All of this requires AIGA, and its website, to become a vessel for the mind, spirit and work of the design profession. It should not compete with them.

Happy Cog opened up the site so  that its content became much more accessible and did it with a visual attitude that felt, to us, open and inclusive. Some have been critical that the site itself is not a more splendid design artifact. This was not our intention. Our brief was to make it an inviting lens through which visitors discover our members’ and others’ examples of great design. Intentionally, we approached this as an information architecture challenge. The design of the site is not a marketing tool for AIGA, the content is. The staff’s design sensibility does not define AIGA or the profession, our members’ does. This is why AIGA does not have a designer on staff—too easily associations begin to think they define the profession, instead of being simply a means of helping the profession express itself in a collective vision.

Similarly the design of the site and its templates have been created with an eye toward the scores of authors/designers who will populate it, as we draw from our volunteer members to take on the role of creating content, substantive and visual, for various segments of the site.

For us, the site redesign is a blazing success in achieving the objectives we set for it. AIGA does not seek to be authoritative by virtue of its selection of its own designers; it seeks to be authoritative on profession practices, yet open and inclusive in representing the best that the profession can achieve.

Thank you, Happy Cog.</description>
		<content:encoded><![CDATA[<p>A note of praise from the client. Jeffrey, Jason and the Happy Cog team accomplished much of what AIGA needed to meet its own vision of what AIGA should be. We believe AIGA should be a means of provoking thoughtful discussion of design issues, inspire designers and others by highlighting great and effective design and design processes, and offer a deep resource for those with practical questions about the practice of design. All of this requires AIGA, and its website, to become a vessel for the mind, spirit and work of the design profession. It should not compete with them.</p>
<p>Happy Cog opened up the site so  that its content became much more accessible and did it with a visual attitude that felt, to us, open and inclusive. Some have been critical that the site itself is not a more splendid design artifact. This was not our intention. Our brief was to make it an inviting lens through which visitors discover our members’ and others’ examples of great design. Intentionally, we approached this as an information architecture challenge. The design of the site is not a marketing tool for AIGA, the content is. The staff’s design sensibility does not define AIGA or the profession, our members’ does. This is why AIGA does not have a designer on staff—too easily associations begin to think they define the profession, instead of being simply a means of helping the profession express itself in a collective vision.</p>
<p>Similarly the design of the site and its templates have been created with an eye toward the scores of authors/designers who will populate it, as we draw from our volunteer members to take on the role of creating content, substantive and visual, for various segments of the site.</p>
<p>For us, the site redesign is a blazing success in achieving the objectives we set for it. AIGA does not seek to be authoritative by virtue of its selection of its own designers; it seeks to be authoritative on profession practices, yet open and inclusive in representing the best that the profession can achieve.</p>
<p>Thank you, Happy Cog.</p>
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		<title>By: Weightshift: Under the Hood at AIGA.org</title>
		<link>http://www.zeldman.com/2007/03/01/happy-cog-redesigns-aiga/#comment-9597</link>
		<dc:creator>Weightshift: Under the Hood at AIGA.org</dc:creator>
		<pubDate>Tue, 20 Mar 2007 21:32:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.zeldman.com/2007/03/01/happy-cog-redesigns-aiga/#comment-9597</guid>
		<description>&lt;!--%kramer-ref-pre%--&gt;[...] The still-fresh, brand spankin&#8217; new relaunch of AIGA.org has had a lot of well-deserved press around the web. The Happy Cog crew did a hell of a job. [...]&lt;!--%kramer-ref-post%--&gt;</description>
		<content:encoded><![CDATA[<p><!--%kramer-ref-pre%-->[...] The still-fresh, brand spankin&#8217; new relaunch of AIGA.org has had a lot of well-deserved press around the web. The Happy Cog crew did a hell of a job. [...]<!--%kramer-ref-post%--></p>
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		<title>By: AIGA site gets a new look at circa1979 } an independent blog on design</title>
		<link>http://www.zeldman.com/2007/03/01/happy-cog-redesigns-aiga/#comment-9285</link>
		<dc:creator>AIGA site gets a new look at circa1979 } an independent blog on design</dc:creator>
		<pubDate>Wed, 14 Mar 2007 17:35:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.zeldman.com/2007/03/01/happy-cog-redesigns-aiga/#comment-9285</guid>
		<description>[...] Jeffrey Zeldman: Happy Cog Redesigns AIGA [...]</description>
		<content:encoded><![CDATA[<p>[...] Jeffrey Zeldman: Happy Cog Redesigns AIGA [...]</p>
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		<title>By: Al</title>
		<link>http://www.zeldman.com/2007/03/01/happy-cog-redesigns-aiga/#comment-9048</link>
		<dc:creator>Al</dc:creator>
		<pubDate>Tue, 06 Mar 2007 19:11:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.zeldman.com/2007/03/01/happy-cog-redesigns-aiga/#comment-9048</guid>
		<description>I have total respect for you guys at Happy Cog, but seriously, the actual design  looks dreadful to me. How many typefaces??? What a mish mash of typographical chaos!</description>
		<content:encoded><![CDATA[<p>I have total respect for you guys at Happy Cog, but seriously, the actual design  looks dreadful to me. How many typefaces??? What a mish mash of typographical chaos!</p>
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		<title>By: David Sleight</title>
		<link>http://www.zeldman.com/2007/03/01/happy-cog-redesigns-aiga/#comment-9047</link>
		<dc:creator>David Sleight</dc:creator>
		<pubDate>Tue, 06 Mar 2007 18:37:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.zeldman.com/2007/03/01/happy-cog-redesigns-aiga/#comment-9047</guid>
		<description>Great work. I feel like this new site takes the AIGA in a direction it needs to go. It has a more timely, relevant feel. More like a periodical and less like a static membership site. I find myself actually taking the time to read AIGA articles–even now, several days after launch.</description>
		<content:encoded><![CDATA[<p>Great work. I feel like this new site takes the AIGA in a direction it needs to go. It has a more timely, relevant feel. More like a periodical and less like a static membership site. I find myself actually taking the time to read AIGA articles–even now, several days after launch.</p>
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		<title>By: DK</title>
		<link>http://www.zeldman.com/2007/03/01/happy-cog-redesigns-aiga/#comment-9041</link>
		<dc:creator>DK</dc:creator>
		<pubDate>Tue, 06 Mar 2007 15:58:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.zeldman.com/2007/03/01/happy-cog-redesigns-aiga/#comment-9041</guid>
		<description>&lt;blockquote&gt;
Yes. I was hoping he’d come back and share URLs of pages that briefly and clearly articulate why this long accepted treatment of login and password information is a problem, just how serious a problem it is, and what experts in the area recommend doing instead. 

I don’t mind a person responding to a six-month-long design project by sputtering wetly about a minute technical aspect of it that wasn’t our doing. But I would expect that person to come back and educate me and this page’s readers if he is serious about helping this community better serve its users. To rant and then stomp out of the room forever is bad manners and worse evangelism. 
&lt;/blockquote&gt;

Like I said though, it falls down to the content you are protecting. I&#039;m not sure if AIGA warrants SSL but at the same time you could do something similar to yahoo relatively cheaply (depending on your host as low as $5-20/month) and provide an https offset to the login with a link similar to &#039;login securely&#039; or whatever but by default you log in using http. 

 As far as articles why its approriate, its always appropriate depending on your feelings on your content you are putting behind authorization. I wouldn&#039;t need Secunia or Securityfocus etc to tell me that. The reality is non ssl login sends the password as plain text in the request and is simple for anyone intercepting the stream to obtain. Another reality is the average user tends to condense their passwords into only a handful across multiple sites... so providing a secure log-in is also indirectly polite to their internet security to possibly their banking website.

Required? Like I said, I contend its based on the owner of the content and their feelings about said content. Courteous? extremely imho.</description>
		<content:encoded><![CDATA[<blockquote><p>
Yes. I was hoping he’d come back and share URLs of pages that briefly and clearly articulate why this long accepted treatment of login and password information is a problem, just how serious a problem it is, and what experts in the area recommend doing instead. </p>
<p>I don’t mind a person responding to a six-month-long design project by sputtering wetly about a minute technical aspect of it that wasn’t our doing. But I would expect that person to come back and educate me and this page’s readers if he is serious about helping this community better serve its users. To rant and then stomp out of the room forever is bad manners and worse evangelism.
</p></blockquote>
<p>Like I said though, it falls down to the content you are protecting. I&#8217;m not sure if AIGA warrants SSL but at the same time you could do something similar to yahoo relatively cheaply (depending on your host as low as $5-20/month) and provide an https offset to the login with a link similar to &#8216;login securely&#8217; or whatever but by default you log in using http. </p>
<p> As far as articles why its approriate, its always appropriate depending on your feelings on your content you are putting behind authorization. I wouldn&#8217;t need Secunia or Securityfocus etc to tell me that. The reality is non ssl login sends the password as plain text in the request and is simple for anyone intercepting the stream to obtain. Another reality is the average user tends to condense their passwords into only a handful across multiple sites&#8230; so providing a secure log-in is also indirectly polite to their internet security to possibly their banking website.</p>
<p>Required? Like I said, I contend its based on the owner of the content and their feelings about said content. Courteous? extremely imho.</p>
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		<title>By: Lydia</title>
		<link>http://www.zeldman.com/2007/03/01/happy-cog-redesigns-aiga/#comment-9038</link>
		<dc:creator>Lydia</dc:creator>
		<pubDate>Tue, 06 Mar 2007 14:23:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.zeldman.com/2007/03/01/happy-cog-redesigns-aiga/#comment-9038</guid>
		<description>The new design is very successful. Since my earlier post I&#039;ve been visiting the site whenever I can and discovered I need at least a quarter hour or so since I keep discovering articles of merit. I&#039;ve been a member off and on for 15 years but had no idea this stuff was available.
I suspect when my membership renewal comes up it will be a little more palatable.
And isn&#039;t that what a association site is supposed to do?</description>
		<content:encoded><![CDATA[<p>The new design is very successful. Since my earlier post I&#8217;ve been visiting the site whenever I can and discovered I need at least a quarter hour or so since I keep discovering articles of merit. I&#8217;ve been a member off and on for 15 years but had no idea this stuff was available.<br />
I suspect when my membership renewal comes up it will be a little more palatable.<br />
And isn&#8217;t that what a association site is supposed to do?</p>
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		<title>By: Jeffrey Zeldman</title>
		<link>http://www.zeldman.com/2007/03/01/happy-cog-redesigns-aiga/#comment-9034</link>
		<dc:creator>Jeffrey Zeldman</dc:creator>
		<pubDate>Tue, 06 Mar 2007 11:05:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.zeldman.com/2007/03/01/happy-cog-redesigns-aiga/#comment-9034</guid>
		<description>&lt;blockquote&gt;
I believe he is referring to the non ssl login so the passwords would be sent as plain text in the clear vs ssl encrypted.
&lt;/blockquote&gt;

Yes. I was hoping he&#039;d come back and share URLs of pages that briefly and clearly articulate why this long accepted treatment of login and password information is a problem, just how serious a problem it is, and what experts in the area recommend doing instead. 

I don&#039;t mind a person responding to a six-month-long design project by sputtering wetly about a minute technical aspect of it that wasn&#039;t our doing. But I would expect that person to come back and &lt;em&gt;educate&lt;/em&gt; me and this page&#039;s readers if he is serious about helping this community better serve its users. To rant and then stomp out of the room forever is bad manners and worse evangelism. 

&lt;blockquote&gt;
I know it may not be in the majority opinion but stylistically I have a hard time differentiating the last couple sites from one another.
&lt;/blockquote&gt;

Well, common goals, filtered through limited web means, may produce works that have some commonalities. The Happy Cog redesign and the AIGA redesign, if those are the ones you mean, share certain goals such as inviting you to linger and read the content. (Most of our sites—even a web app like Ma.gnolia—have that goal.) This typically means biggish type, not small; generous leading and margins; a slightly wider measure than normal; and a nigh-universal typeface that is designed for legibility, such as Georgia or Verdana. 

It also often means strong but not extreme contrast (you will see this on A List Apart as well) and a warm color palette to psychologically invite viewers to linger (as seen on Happy Cog and Ma.gnolia, for instance). 

Each design we do comes out of the brand and the site&#039;s goals, but some things (legible type, whitespace, leading) are part of our tool kit on every job. We are not going to create a purple site with green 9 pt Arial any time soon. :D</description>
		<content:encoded><![CDATA[<blockquote><p>
I believe he is referring to the non ssl login so the passwords would be sent as plain text in the clear vs ssl encrypted.
</p></blockquote>
<p>Yes. I was hoping he&#8217;d come back and share URLs of pages that briefly and clearly articulate why this long accepted treatment of login and password information is a problem, just how serious a problem it is, and what experts in the area recommend doing instead. </p>
<p>I don&#8217;t mind a person responding to a six-month-long design project by sputtering wetly about a minute technical aspect of it that wasn&#8217;t our doing. But I would expect that person to come back and <em>educate</em> me and this page&#8217;s readers if he is serious about helping this community better serve its users. To rant and then stomp out of the room forever is bad manners and worse evangelism. </p>
<blockquote><p>
I know it may not be in the majority opinion but stylistically I have a hard time differentiating the last couple sites from one another.
</p></blockquote>
<p>Well, common goals, filtered through limited web means, may produce works that have some commonalities. The Happy Cog redesign and the AIGA redesign, if those are the ones you mean, share certain goals such as inviting you to linger and read the content. (Most of our sites—even a web app like Ma.gnolia—have that goal.) This typically means biggish type, not small; generous leading and margins; a slightly wider measure than normal; and a nigh-universal typeface that is designed for legibility, such as Georgia or Verdana. </p>
<p>It also often means strong but not extreme contrast (you will see this on A List Apart as well) and a warm color palette to psychologically invite viewers to linger (as seen on Happy Cog and Ma.gnolia, for instance). </p>
<p>Each design we do comes out of the brand and the site&#8217;s goals, but some things (legible type, whitespace, leading) are part of our tool kit on every job. We are not going to create a purple site with green 9 pt Arial any time soon. :D</p>
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		<title>By: stylepile</title>
		<link>http://www.zeldman.com/2007/03/01/happy-cog-redesigns-aiga/#comment-9029</link>
		<dc:creator>stylepile</dc:creator>
		<pubDate>Tue, 06 Mar 2007 05:30:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.zeldman.com/2007/03/01/happy-cog-redesigns-aiga/#comment-9029</guid>
		<description>The new design from Happy Cog  is straight-forward and user-friendly. I would recognize this as their work (or work inspired by Happy Cog) from a mile away. 

No need to beat around the bush about the outstanding architecture put out by HC but I am always left with a desire for more from them.

One aspect of Happy Cog&#039;s designs I love and try to emulate is the ease of finding information.  It all breaks out into easily manageable chunks for quick scanning but sometimes seems to falter when it comes to design that speaks to individuals. 

The sites they design can seem to be overly reliant on clean semantic code. It reeks of planning the structure rather than design that inspires one to design with more gusto.

That being said, I do love the work done on the redesign. I can definitely fall in love with the code rather than the design. 

Great job! Thanks for the years of inspiration!</description>
		<content:encoded><![CDATA[<p>The new design from Happy Cog  is straight-forward and user-friendly. I would recognize this as their work (or work inspired by Happy Cog) from a mile away. </p>
<p>No need to beat around the bush about the outstanding architecture put out by HC but I am always left with a desire for more from them.</p>
<p>One aspect of Happy Cog&#8217;s designs I love and try to emulate is the ease of finding information.  It all breaks out into easily manageable chunks for quick scanning but sometimes seems to falter when it comes to design that speaks to individuals. </p>
<p>The sites they design can seem to be overly reliant on clean semantic code. It reeks of planning the structure rather than design that inspires one to design with more gusto.</p>
<p>That being said, I do love the work done on the redesign. I can definitely fall in love with the code rather than the design. </p>
<p>Great job! Thanks for the years of inspiration!</p>
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	<item>
		<title>By: DK</title>
		<link>http://www.zeldman.com/2007/03/01/happy-cog-redesigns-aiga/#comment-9028</link>
		<dc:creator>DK</dc:creator>
		<pubDate>Tue, 06 Mar 2007 05:07:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.zeldman.com/2007/03/01/happy-cog-redesigns-aiga/#comment-9028</guid>
		<description>&lt;blockquote&gt;
Still, even when we’re not doing back-end development, the more we know about issues of security and identity, the better we can design the front end. So please share some knowledge here. Thanks.
&lt;/blockquote&gt;

I believe he is referring to the non ssl login so the passwords would be sent as plain text in the clear vs ssl encrypted. I&#039;m not sure if it matters for a site like AIGA myself though. 

I know it may not be in the majority opinion but stylistically I have a hard time differentiating the last couple sites from one another. Thats a good and bad thing I suppose depending on perspective. The design and flow of AIGA doesn&#039;t sit well with me from a purely aesthetic sense, but to each their own. Organizationally its an improvement over what it was definitely.</description>
		<content:encoded><![CDATA[<blockquote><p>
Still, even when we’re not doing back-end development, the more we know about issues of security and identity, the better we can design the front end. So please share some knowledge here. Thanks.
</p></blockquote>
<p>I believe he is referring to the non ssl login so the passwords would be sent as plain text in the clear vs ssl encrypted. I&#8217;m not sure if it matters for a site like AIGA myself though. </p>
<p>I know it may not be in the majority opinion but stylistically I have a hard time differentiating the last couple sites from one another. Thats a good and bad thing I suppose depending on perspective. The design and flow of AIGA doesn&#8217;t sit well with me from a purely aesthetic sense, but to each their own. Organizationally its an improvement over what it was definitely.</p>
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