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A List Apart Design development

ALA 213

Why you shouldn’t herd your users through arduous forms, plus a bonus primer on Ajax.

In Issue 213 of A List Apart, for people who make websites:

Flywheels, Kinetic Energy, and Friction
by Nick Usborne
You want your users to do something—buy things, beg you to work for them, learn how they too can achieve inner peace. So how do you get them to do what you want? Try getting out of the way.
Getting Started with Ajax
by Aaron Gustafson
In this excerpt from O’Reilly’s Web Design in a Nutshell, 3rd Edition, ALA production editor Gustafson takes you aside for a little chat about the birds and the bees. Or maybe about Ajax.

By Jeffrey Zeldman

“King of Web Standards”—Bloomberg Businessweek.

Designer at Automattic, Inc. Co-Founder, An Event Apart. Publisher, A List Apart & A Book Apart. Author. Father. He/him.