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Fresh outta beta

Not just another pretty interface. Introducing Ma.gnolia.

When I was younger, I considered myself too “creative” to work on anything that wasn’t cool or exciting. Eventually I buckled down and became a genuine client services professional. For over two decades, I brought my best to every job, no matter how dull.

So much for that. Today I can choose what I want to work on. And I choose projects that are cool, fun, and personally meaningful. In that context, I link to Ma.gnolia.

Designed by Happy Cog and taken out of private beta 15 February, Ma.gnolia is a new social bookmarking tool with well-thought-out features like Saved Copies (so you never lose a web page, even if it moves or goes offline), Bookmark Ratings, Bookmark Privacy, and Groups. Not to mention a Linkroll I like so much I use it here at zeldman.com.

Gnolia Systems envisioned the product and made it run. (The heavy programming? That’s all them.) Happy Cog developed the user pathways, brand identity, and creamy site design. The best part? Leading a dream team of Tanya Rabourn (information architect), Greg Storey (user interface design), Jason Santa Maria (brand identity design), Erin Kissane (brand director), and Mr Eric Meyer (semantician and technologist).

By L. Jeffrey Zeldman

“King of Web Standards”—Bloomberg Businessweek. Author, Designer, Founder. Talent Content Director at Automattic. Publisher, alistapart.com & abookapart.com. Ava’s dad.

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